NEW TOUR360 24 DIVES INSIDE TO FOCUS ON FIT, DURABILITY AND PERFORMANCE
- Premium flagship franchise is completely redesigned from the inside out; introduces new TORSION BRIDGE, THINTECH 7-Spike Outsole and JET BOOST cushioning
- TOUR360 24 builds on the legendary tradition for the flagship model by giving golfers premium materials and improved fit, with a focus on performance and durability
- All models, including a newly designed BOA® model, will be available in men’s and women’s models beginning February 29 on pacsports.com, and at Pacsports physical stores.
Heading into its 19th year of providing golfers with pinnacle performance in golf footwear, adidas completely redesigned its premium flagship footwear franchise from the inside out to introduce TOUR360 24. Wrapped in confidence, the newest chapter elevates every touchpoint for the foot with an eye on improving traction, stability and comfort to give golfers everything they need to perform their best on the course. The new footwear will come in both laced and BOA® models for men and women and will be available on adidas.com, the adidas app and at select retailers beginning Thursday, February 29.
The same way golf is a sport of constantly striving for perfection, adidas approaches each iteration of the TOUR360 with that same mindset. After pushing the TOUR360 to new heights in 2022, the brand utilized feedback from athletes and consumers around the world to target specific areas aimed at improving fit, durability and performance with this version. This in-depth and collaborative approach resulted in an elevated design with performance at the heart of every detail.